Neways Human Resources asked the Creative Services department to come up with a t-shirt design for their upcoming safety fair, they supplied us with two concepts: Got milk? and Hooked on Safety. The project was open to everyone in the department to participate. This diagrams shows the different directions I took in trying to resolve the problem. HR specifically asked that a fish be incorporated into the Hooked on Safety concept. Mark Osborne gave me the idea of a fish rejecting the hook in favor of the small fish. And John Tracy gave me the idea of incorporating Ron White’s famous line: You can’t fix stupid.
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