One Monkey Arts

Anatomy of a concept

Neways Human Resources asked the Creative Services department to come up with a t-shirt design for their upcoming safety fair, they supplied us with two concepts: Got milk? and Hooked on Safety. The project was open to everyone in the department to participate. This diagrams shows the different directions I took in trying to resolve the problem. HR specifically asked that a fish be incorporated into the Hooked on Safety concept. Mark Osborne gave me the idea of a fish rejecting the hook in favor of the small fish. And John Tracy gave me the idea of incorporating Ron White’s famous line: You can’t fix stupid.

Neways—Insight Newsletter Jul/Aug 2008

Editor: Christopher Bigelow; Illustration (building rendering): Steve Keele

The Danger of Plate Glass

A Western Tanager stuck our building (see image at left) and was killed, here is an excerpt of an article on the dangers of glass buildings:

Over one billion birds strike windows in the U.S. every year. It is rapidly becoming the most significant contributor to the overall decline in bird populations. Birds don't see or understand windows and reflections. Instead, they see images that signal a flyway -- and they fly into the glass.

The expanding use of curtains of glass to enclose buildings will cause bird collisions to grow to catastrophic numbers. And with this comes an increasing concern about the problem. For architects, designers, building owners and managers, residents and tenants, bird collisions are an evolving business and environmental issue.

—Birds & Buildings Forum